As an Entrepreneur, Freelancer or Digital Nomad, you are required to understand the basics of marketing. Your brand is very important as to whether people will remember you or not. This could come down to a brand for your next business venture or even your own Personal Brand.
Having a solid brand foundation is very important when it comes to determining how people view your brand. It also makes it a lot easier for you to market your brand (and to the right audience).
The more focused you are on what your brand is about, the more your customers will understand what your brand is about. It’s that simple!
I am putting an emphasis on this because when it comes to a time when someone needs your service, you want your brand will be top of mind for your desired customers. You want people to think about You!
So the question is, “what are my first steps to developing my brand?”
Lucky for you, in this write-up I’ll be talking about the Basics of Developing your Brand.
First things first, here are a few things to keep in mind when you are working on your Brand.
- Your Mission
- Your Values and Beliefs
- Your Brand Personality
- Your Unique Positioning
- and, Your Brand Voice
Your mission is also known as your “why”, ask yourself the question “why did I start this specific business?”
Your values and beliefs reflect on the core that drives your business. For example, You may start a business in the Healthy Cold-Pressed Juices industry. So as a part of your values and beliefs, you may believe that Cold-Pressed Juices are good for the human body, mind and spirit and that your belief is to share this knowledge with others.
Your brand personality is exactly what it states. In other words, if your brand was a person, what kind of personality would it have? Back to the Juice example, your brand would probably be a young woman possibly in her 20s or 30s, she loves hiking, going to the gym regularly, going on leisure walks and spends weekends at the yoga studio. She could believe in mindful living and spirituality. She potentially could be a fitness instructor or a personal trainer.
Yes, yes, I understand it sounds very stereotypical, but developing a brand is to filter out what the brand isn’t about and focusing on what the brand is about. You begin with brainstorming and then you narrow down to what is most suited to your brand.
It’s your brand! You decide what kind of person you want him or her to be.
Your unique positioning is referring to what specialty your brand offers to the public. What makes you special? What do you do that is different to the rest of the juicers in the juicing industry? Maybe you might put a stronger emphasis on superfoods, such as blending kale, chia seeds and almonds into your pressed juices.
As you can see, developing your Brand, narrows it down to put focus on what your brand is about.
So now comes your Brand Voice. If your brand was a person, how would it speak? For the juicer example, your brand voice could be a nurturing, caring person. A type of voice that comes with a person who is generally a care-taker. Your brand could speak like a Nurse or your Mother. Someone who cares about your well-being. Someone who wants you to be healthy and happy.
Let me try a different brand, say for example, ADIDAS is brilliant when it comes to their brand identity, they were put into a position to re-brand their business as Nike was on the run, going for Gold.
ADIDAS was falling behind but then they bounced back and instead of competing with Nike as a brand for athletes, ADIDAS came back as a brand based on Hip Hop Sports Fashion. Now they have taken the youth and teens generation by storm. By collaborating with Hip Hop Artists such as Kanye West with the YEEZY series and working with other influencers.
Now, you can see the importance of developing your Brand. Trust me, it doesn’t take much time to do, but then you can understand how to be different from your competitors.
Especially as an entrepreneur, you want to be able to be the catalyst for change, rather than a sheep that follows the rest 😉